Morale by a Nose!In The Enthusiastic Employee (Wharton School of Publishing), we see that high morale does indeed have a causative effect. The stock of companies which showed high morale in 2004 outperformed those in the same industries in 2005, as compared with more than 5,500 other companies in the same industries. Those stock market results are largely driven by earnings statements, creating a visible cause-effect relationship between morale and profit.
How is your company morale? Do you know?
Let your workers do the talking...Marketers are increasingly investing in non-traditional marketing methods such as viral marketing, targeting trendsetters in conversational marketing. You may have the world's best marketing force already in your employ. Don't underestimate the power of employees who love their jobs, and their companies. Tap into the "viral marketing" you already have at your fingertips, and make sure it's working for you.
Barr Corporate Success is a results-oriented consulting firm helping business leverage leadership, build teams, foster accountability, increase profits and sustain long-term growth. To enjoy the benefit of more than 20 years of management excellence, please e-mail Krissi Barr, krissi@barrcorporatesuccess.com.
